September 24, 2025

Knoxville’s Oktoberfest Celebration Unveils a Decade of Festivities

Knoxville TN, September 24, 2025

News Summary

The 10th annual Oktoberfest at Schulz Bräu Brewing Company kicked off in Knoxville with a barrel-tapping ceremony and authentic German celebrations. Running until October 12, the festival features live music, competitions, and traditional cuisine, attracting both beer enthusiasts and cultural adventurers alike. Special events include contests and a chance to win a trip to Oktoberfest in Munich. This vibrant celebration showcases the rich German heritage of East Tennessee, offering a day full of festivities for everyone to enjoy.

Knoxville kicked off its 10th annual Oktoberfest celebration at Schulz Bräu Brewing Company on September 20, marking a decade since the brewery opened its doors in the city. The festival began at 5 a.m. with a barrel-tapping ceremony that captured the essence of German culture, which has a significant presence in East Tennessee.

Schulz Bräu transforms into a castle-like venue and biergarten, reminiscent of traditional Bavarian settings. The opening day included a ticketed barrel-tapping ceremony that was sold out, with festivities beginning early to coincide with Munich’s noon celebration of Oktoberfest. Attendees of this exclusive event were treated to a full liter of Oktoberfest beer, a Bavarian breakfast, live polka music by the Knoxville Polka Kings, and a keepsake to remember the day.

For those who missed the early access, gates opened to the general public at 9 a.m., and the festival runs through October 12, providing a continuous array of activities that showcase the sights, sounds, and flavors of this beloved tradition. The weekend schedule features Tennessee Volunteers watch parties on Saturdays, and Sunday mornings host Frühschoppen, a traditional brunch featuring authentic German food available all day long.

Live music is a highlight of Oktoberfest, with performances from bands such as Concord Brass, Knoxville Polka Kings, and guest artist Alex Meixner scheduled throughout the event. Oktoberfest has its roots dating back to 1810, originally held to celebrate the marriage of Crown Prince Ludwig to Princess Therese, and has grown into a modern 16-day celebration extending into September to maximize favorable weather conditions.

Schulz Bräu Brewing Company is set to host special events, including the Running of the Wieners on October 12, where dachshunds compete in various categories. Other competitions include a Dirndl vs. Lederhosen contest and Masskrugstemmen, or a stein-holding contest for both adults and children. The festival features a total of 12 rounds of competition, including an official U.S. Stein-Holding Association qualifying round leading to the finale on October 11.

The energy at Schulz Bräu builds throughout the weekends, offering visitors a full day of live music and festivities. Notable performers scheduled to appear include the Nashville Polka Guys. Additionally, a special drawing on the evening of October 5 will offer attendees a chance to win a trip to Oktoberfest 2026 in Munich.

The Oktoberfest celebration at Schulz Bräu is presented as more than just a beer festival; it is a vibrant cultural event welcoming all attendees, even those who do not drink beer. Looking ahead, the brewery will hold the Christkindle Market in December, continuing to promote German traditions year-round in Knoxville.

Key Features of Knoxville’s Oktoberfest 2023

Event Duration: September 20 to October 12
Location: Schulz Bräu Brewing Company, Knoxville
Opening Day: 5 a.m. barrel-tapping ceremony
Activities: Live music, competitions, traditional cuisine
Featured Bands: Concord Brass, Knoxville Polka Kings, Alex Meixner
Special Competitions: Running of the Wieners, Dirndl vs. Lederhosen, Masskrugstemmen
Future Events: Christkindle Market in December

Frequently Asked Questions

When did Knoxville’s Oktoberfest begin?

Knoxville’s Oktoberfest began at 5 a.m. on Sept. 20, hosted at Schulz Bräu Brewing Company.

What can attendees expect at this year’s Oktoberfest?

Attendees can expect live music, German cuisine, competitions, and an overall celebratory atmosphere. The event runs through October 12.

What special events are scheduled during Oktoberfest?

Upcoming events include the Running of the Wieners on October 12, a Dirndl vs. Lederhosen contest, and a Masskrugstemmen contest.

Will there be performances during Oktoberfest?

Yes, the festival features performances from bands like Concord Brass, Knoxville Polka Kings, and Alex Meixner.

Is the Oktoberfest celebration for everyone?

Yes, Schulz Bräu’s Oktoberfest is described as a cultural celebration beyond just a beer festival, catering to everyone, even those who don’t drink beer.