News Summary
Amulet Parlor has opened in Knoxville, blending beauty services and community wellness. Founded by Summer Shelton, it offers a sanctuary for healing and creativity. The salon promotes sustainable practices and hosts various community activities. Emphasizing holistic care, Amulet Parlor connects personal beauty treatments with collective wellness through workshops and local retail, enriching the Knoxville community.
Knoxville – Amulet Parlor has officially opened its doors on August 1, coinciding with the birthday of its founder, Summer Shelton. Located at 103 W. Jackson Ave. in Old City, Knoxville, the new establishment merges beauty services with community wellness, drawing inspiration from Appalachian care and Indigenous values.
The grand opening of Amulet Parlor is aligned with Knoxville’s First Friday ArtWalk, encouraging locals and visitors to explore the area. The salon features two distinct yet interconnected sides: one dedicated to beauty services such as hair styling, nails, massage, skincare, sound therapy, and shadow therapy, while the other serves as a community hub for workshops, book clubs, and creative activities.
With 25 years of experience in education as a teacher, principal, and administrator in tribal and community schools, Shelton brings a wealth of expertise back to her roots as a stylist. Her vision is to create a sanctuary where individuals can feel safe and nurtured, embodying the essence of an “Amulet” as a symbol of protection.
Emphasizing sustainability in its operations, Amulet Parlor has partnered with Organic Way, a certified B Corp from Italy, as well as local supplier KnoxFill to ensure eco-friendly supplies. The salon is committed to waste reduction, actively participating in the Green Circle Salon initiative and offering vegan, cruelty-free nail products wherever possible.
The operating hours for Amulet Parlor are set from Wednesday to Sunday, 10 a.m. to 7 p.m., while Mondays and Tuesdays are designated for staff rest, although the community space remains available for meetings and events. A live events calendar is in place, with bookings currently open for those interested in utilizing the community hub.
Amulet Parlor employs a unique pricing model based on time, allowing clients to book a block of time that can be used for various treatments. The salon features two stylists providing traditional hair services, along with practitioners who offer diverse modalities including sound baths, tarot readings, and reiki sessions.
In addition to beauty and wellness services, Amulet Parlor aims to foster a holistic atmosphere conducive to intention, equity, creativity, and care. An eclectic mix of local retail items is available for purchase, including jewelry, clothing, herbs, essential oils, books, and art, adding to the community-centric experience.
Furthermore, Amulet Parlor plans to host a grand opening celebration with various activities and potential giveaways for visitors, marking its entry into the Knoxville community with a focus on both individual and collective wellness. By merging beauty services with an enriching community experience, Amulet Parlor strives to become a nurturing space that invites exploration, creativity, and care for all who enter.
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Additional Resources
- Inside of Knoxville: Amulet Parlor Opens
- Wikipedia: Community Health
- Inside of Knoxville: Amulet Parlor’s Mission
- Google Search: Beauty and Wellness Trends
- Inside of Knoxville: High Resolutions Celebrates Milestone
- Google Scholar: Community Wellness Programs
- Inside of Knoxville: Kerns Food Hall Updates
- Encyclopedia Britannica: Health and Wellness
- Inside of Knoxville: Cafe 4 Update
- Google News: Knoxville News
Author: STAFF HERE KNOXVILLE WRITER
The KNOXVILLE STAFF WRITER represents the experienced team at HEREKnoxville.com, your go-to source for actionable local news and information in Knoxville, Knox County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Dogwood Arts Festival, Big Ears Festival, and Knoxville Asian Festival. Our coverage extends to key organizations like the Knoxville Area Chamber Partnership and United Way of Greater Knoxville, plus leading businesses in healthcare, education, and energy that power the local economy such as Covenant Health, University of Tennessee, and Tennessee Valley Authority. As part of the broader HERE network, including HEREBristol.com, HEREChattanooga.com, HEREMemphis.com, and HERENashville.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.
