In the remote village of Valle Crucis, North Carolina, the Original Mast General Store first opened its doors in 1883. From cradles to caskets, storekeepers tried to have whatever the community needed.
The same courteous and competent service that welcomed neighbors in Valle Crucis can be found in the downtowns of North Carolina, South Carolina, Tennessee, and Virginia. Mast Store is a general store that sells everything from apparel to fried chicken cookbooks and toffee to tents.
Our workers are passionate about the things we sell and are knowledgeable, experienced, and enthusiastic about them. Many of them have interests in multiple categories. They’ll gladly give you advice on outdoor gear, stylish items, and even cooking techniques.
Our guests’ experiences in our businesses and in our communities are extremely important to us. As ambassadors, we’d like to share some of our favorite hikes, restaurants, and live music venues. We have a good time at work and wish to share it with our clients and visitors.