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MP&F Strategic Communications Expands to Knoxville

New Office Opening in Knoxville

News Summary

MP&F Strategic Communications, a Nashville-based advertising agency, will open a new office in Knoxville, led by communications expert Tiffany Carpenter. Set to launch operations soon, this expansion aims to enhance the agency’s reach in East Tennessee. Carpenter brings over 30 years of experience and a notable track record, including pivotal roles at the University of Tennessee System. This strategic move highlights the agency’s commitment to strengthening local partnerships and tapping into the growing market in Knoxville and surrounding areas.

Tennessee – MP&F Strategic Communications, a prominent advertisement agency based in Nashville, is set to expand its reach by opening a new office in Knoxville. The office will commence operations on August 4 and will be led by Tiffany Carpenter, who currently serves as the vice president of communications and marketing for the University of Tennessee (UT) System.

With over 30 years of experience in the communications and marketing arenas, Carpenter will bring valuable expertise to her new role at MP&F Strategic Communications. She has already established a noteworthy rapport with the agency in her three years at the UT System and has worked on various high-profile projects that showcase her capabilities. Before her tenure with the UT System, Carpenter held significant positions at The Ingram Group and Atkinson Public Relations, further solidifying her reputation in the field.

The Knoxville office aims to enhance MP&F’s portfolio, catering to a range of businesses across East Tennessee, including major cities like Chattanooga and the TriCities. Knight Stivender, an agency partner, has highlighted Carpenter’s extensive knowledge and experience as crucial assets in successfully establishing the new location. The firm plans to expand its workforce in Knoxville by hiring local staff within the next year.

As part of her career achievements, Carpenter was instrumental in launching the Nashville Predators in the National Hockey League (NHL) during her time at Atkinson Public Relations. Her strategic insights and creative approaches have made her a respected figure in communications. The campaigns she spearheaded, such as the “Everywhere You Look, UT” mural campaign and the “Find Your UT” campus guide, have garnered attention within the university community and beyond. UT System President Randy Boyd notably acknowledged her contributions in an internal memo.

MP&F Strategic Communications has been a significant player in the advertising and public relations landscape since its founding in 1987. The agency has successfully expanded its services beyond Nashville, reaching into the Washington area and increasing its impact in various locations across the state. Key partnerships with prominent Tennessee businesses, including McKee Foods Corporation, the Tennessee Valley Authority, the Tennessee Whiskey Trail, and the UT System further illustrate its strong reputation and ability to deliver results for diverse clients.

As part of the transition, Melissa Tindell will step in as the interim vice president of communication and marketing for the UT System on August 1, following Carpenter’s departure. This change comes amidst Carpenter’s transition to MP&F, and the university community is expected to feel her absence as she takes on her new leadership role in Knoxville.

The Knoxville office will temporarily operate from a downtown location while the agency searches for a permanent establishment. This move marks a strategic effort not only to increase the agency’s footprint in East Tennessee but also to strengthen local partnerships and community ties in a growing market.

As the opening date approaches, excitement is building in the Knoxville area, with expectations that MP&F’s new office will make a significant contribution to the local business landscape. The decision to appoint Carpenter as the office head reflects both the agency’s commitment to quality leadership and its focus on strategic expansion throughout the region.

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MP&F Strategic Communications Expands to Knoxville

STAFF HERE KNOXVILLE WRITER
Author: STAFF HERE KNOXVILLE WRITER

KNOXVILLE STAFF WRITER The KNOXVILLE STAFF WRITER represents the experienced team at HEREKnoxville.com, your go-to source for actionable local news and information in Knoxville, Knox County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Dogwood Arts Festival, Big Ears Festival, and Knoxville Asian Festival. Our coverage extends to key organizations like the Knoxville Area Chamber Partnership and United Way of Greater Knoxville, plus leading businesses in healthcare, education, and energy that power the local economy such as Covenant Health, University of Tennessee, and Tennessee Valley Authority. As part of the broader HERE network, including HEREBristol.com, HEREChattanooga.com, HEREMemphis.com, and HERENashville.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.

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