August 5, 2025

Knox County Board of Education to Vote on West High School Branding

News Summary

The Knox County Board of Education is poised to vote on a $25,000 contract to modernize West High School’s branding, funded by the West High School Foundation.

Knoxville – The Knox County Board of Education is set to vote on a $25,000 contract aimed at modernizing the branding of West High School during their upcoming meeting on August 7, 2025. This initiative, which is entirely funded by the West High School Foundation, is part of an effort to create a unified brand for the school, encompassing its logos and signage.

The contract proposes a comprehensive approach to updating the school’s image, which is expected to include the organization and streamlining of colors, logos, fonts, and signs used throughout the school. Specifically, the changes will target key areas, with a preliminary list of signs identified for updates including those found in the cafeteria, gym, auditorium, and various decorative murals within the campus.

Robin Easter Design (RED) has been selected as the firm responsible for executing the branding modernization. The focus of this initiative is to foster a greater sense of pride and connection among students while ensuring that the school’s visual identity is contemporary and cohesive.

It is important to note that while the estimated cost of the contract is $25,000, other associated expenses such as printing, mailing, domain registration, hosting, and website plug-ins are not included in this figure. This may suggest that the total financial investment for the branding update could be higher when all costs are considered.

The West High School Foundation, which is facilitating funding for this project, plays a vital role in supporting both students and staff at the school through various private fundraising efforts and financial stewardship activities. This foundation has been instrumental in providing resources that enhance the educational experience, and their involvement in this branding initiative underscores their commitment to community engagement.

As part of the modernization process, RED plans to involve students in gathering and organizing information about the school’s existing logos, fonts, and signage. This collaborative approach is intended to ensure that the new branding reflects the values and spirit of the student body while creating an inclusive atmosphere within the school.

This proposed modernization effort comes as part of a broader trend in educational institutions seeking to refresh their identities and better engage with their communities. A well-defined and contemporary brand can significantly impact a school’s ability to attract new students, foster community support, and build lasting pride among alumni and current students alike.

In summary, the Knox County Board of Education’s upcoming vote on the $25,000 contract for West High School’s branding modernization represents a strategic move towards refreshing the school’s visual identity and enhancing student engagement. The support from the West High School Foundation signifies a collective effort to uplift the school’s image and foster a strong sense of belonging among all members of the West High community.

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Author: STAFF HERE KNOXVILLE WRITER

The KNOXVILLE STAFF WRITER represents the experienced team at HEREKnoxville.com, your go-to source for actionable local news and information in Knoxville, Knox County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Dogwood Arts Festival, Big Ears Festival, and Knoxville Asian Festival. Our coverage extends to key organizations like the Knoxville Area Chamber Partnership and United Way of Greater Knoxville, plus leading businesses in healthcare, education, and energy that power the local economy such as Covenant Health, University of Tennessee, and Tennessee Valley Authority. As part of the broader HERE network, including HEREBristol.com, HEREChattanooga.com, HEREMemphis.com, and HERENashville.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.

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