News Summary
ACE Tours Knox, a new female-owned tour company founded by Ace Preston, has launched in downtown Knoxville. The company offers unique tours that highlight the city’s rich history and craft beverage scene, aiming to create engaging educational experiences. With a variety of tour formats planned, including ‘Hidden Gems Tours’ and ‘Java Jaunts,’ ACE Tours Knox is set to provide intimate and personalized experiences for both locals and visitors. The tours will incorporate local narratives and collaborations with area breweries to enhance the community focus.
Knoxville – A new female-owned tour company, ACE Tours Knox, has officially launched in downtown Knoxville, aiming to offer unique experiences that highlight the city’s rich history and craft beverage scene. The company is founded by Ace Preston, a former assistant general manager and guide at Knox Brew Tours, which concluded its operations in September 2024 after a successful decade and conducting over 2,000 tours.
ACE Tours Knox was formally introduced to the public over the Memorial Day weekend and has already received a warm reception from the community. The mission of the new business is to provide what Preston describes as “urban exploration meets edutainment.” This involves creating fun, engaging, and educational experiences that capture the spirit of Knoxville.
Ace Preston brings a wealth of experience to her new venture, having spent ten years in the craft beer industry where she was involved in various aspects including production, packaging, serving, and brewing. Her background in storytelling and public speaking is an asset as she seeks to share local narratives and the cultural history of Knoxville through her tours.
Details on Upcoming Tours
ACE Tours Knox has an array of tour formats planned for the public, ensuring that both locals and visitors can enjoy intimate and personal experiences. Each tour is designed to last between 2.5 to 3 hours and will cater to different preferences by offering both alcoholic and non-alcoholic options. Key upcoming tours include:
- Hidden Gems Tours: Set to launch in August 2025, these tours will uncover Downtown Knoxville’s lesser-known venues and their histories.
- Java Jaunts: Scheduled for October 2025, this tour will delve into the culture of coffee in the area, featuring tastings and educational segments.
The new company has also planned rounds of collaboration with local breweries like Barrelhouse by Gypsy Circus and Hi-Wire Brewing, enhancing the community aspect of the tours. Furthermore, the first Nonalcoholic Brew Tour is slated for July 27, 2025, in partnership with Sober in Knoxville, aiming to cater to a wider audience.
Commitment to Authenticity
Ace Preston ensures the tours will provide an accurate representation of Knoxville’s historical context by collaborating closely with local historian Jack Neeley. Tours will encompass diverse aspects of craft beverage creation while intertwining community culture and humorous storytelling to create an engaging atmosphere. ACE Tours Knox’s intimate setting, with limited group sizes, highlights personal engagement and makes the experience rewarding for participants.
Following the closure of Knox Brew Tours, ACE Tours Knox emerges in a vibrant craft beverage community seeking new and innovative ways to explore. The new venture aims to fill the gap left by its predecessor, providing a fresh perspective on Knoxville’s cultural and historical landscape.
For those interested in learning more or booking tours, ACE Tours Knox’s website offers detailed information on tour availability and options. As the company settles into the local tourism scene, its focus on storytelling, community ties, and engaging educational experiences positions it as a notable addition to Knoxville’s landscape.
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Additional Resources
- Inside of Knoxville: Tour de Knox with ACE Tours Knox
- Google Search: ACE Tours Knox
- Inside of Knoxville: The US Bank Building is for Sale
- Google Scholar: Knoxville History
- The Hype Magazine: Ace Hood Announces National Tour
- Encyclopedia Britannica: Knoxville
- Speed Sport: Landon Lewis is Cars Tour Ace
- Google News: Knoxville Craft Beverage
Author: STAFF HERE KNOXVILLE WRITER
The KNOXVILLE STAFF WRITER represents the experienced team at HEREKnoxville.com, your go-to source for actionable local news and information in Knoxville, Knox County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Dogwood Arts Festival, Big Ears Festival, and Knoxville Asian Festival. Our coverage extends to key organizations like the Knoxville Area Chamber Partnership and United Way of Greater Knoxville, plus leading businesses in healthcare, education, and energy that power the local economy such as Covenant Health, University of Tennessee, and Tennessee Valley Authority. As part of the broader HERE network, including HEREBristol.com, HEREChattanooga.com, HEREMemphis.com, and HERENashville.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.
